VIDEO: Under Armour Night Workout

VIDEO: Under Armour Night Workout

Director: Joe Morahan Producer: Katherine Kennedy DP: Bruce Wheeler Jr. Edited by: Zach Brown Music by Jurassic 5 "The Game" http://en.wikipedia.org/wiki/Jurassic_5 In one frame or many, Joe Morahan tells stories about sports — its winners and losers, underdogs and champions. His striking visuals draw the viewer into his stories. Like the top athletes he captures with his camera, Morahan is a competitive professional. He pushes the limits of science and technology to produce the most innovative imagery. Every frame begins not with whatʼs already there, but with the vision he sees when he closes his eyes. Light, shadow and talent are all manipulated to produce images straight from the mind of their creator. Experience the work: http://www.morahanvisuals.com

Well…..I have not posted in a while for a great reason….I am now switching over to motion and have been studying for a while.  It was really weird, I almost felt like I was back at school.  I decided to do this to open a few doors for myself, so I had to figure out how I was going to learn all this.  So I started doing some research…..and I came across one of my favorite photographers/ director/ DP, Vincent Laforet.  He has been doing some really great things in the industry, and it seems as though I cant research anything without coming across his name.  He has been dubbed the “King of DSLR” so who better to learn from?  I am working all the time at my Art Gallery in Denver, Colorado called FatTail.  So I have never had the chance to meet Vincent…..but guess what?  Vincent recently published a “webinar” about still photographers who are switching over to video.  It was a really intense class, I think around 24 hours of information.  First of all I would like to say thank you to Vincent for doing something like this, and I have to say the $129 price tag could have been 10X that and still would be worth every penny, so thank you Vincent!!!!  Also another thing I noticed is that he never seemed to run out of words, a very educated photographer, and director. 

Please check out his online class!!!!

So I decided to give Vincent’s online class a try and sat there taking detailed notes and making sure I was soaking all the information I could.  It was jam packed, almost to the point I could not take it all in.  So many cameras, tripods, lenses, gears…..which at the time was frustrating, but as I went to buy some of the gear, I felt very prepared thanks to Vincent.  He reviewed what seemed like every piece of gear known to man, and I learned tons and now know all the gear.  I have had training with extreme high speed cameras, like the Phantom shooting thousands of frames per second.  I love shooting on that sort of camera, but for now I picked up a 5D Mark II.

I really miss shooting super high speed photography and motion, and the whole reason I graduated in Industrial and Scientific Photography was to some day use that knowledge to enhance my sports shooting.  So its all coming sooner than I thought and I am very excited for my future.

I started working up a few concepts for my agent Katherine Kennedy from Other Films.  I wanted this first project to show off my skills of lighting, and creative ideas, and of course showing my passion for sports.  I talked to Katherine a lot, coming up with different ideas, and spec campaigns.  We ended up landing on doing a 30 sec spec ad for Under Armour.  I became very excited for a new challenge and the whole process proved to be way more difficult than I anticipated.  The pre-production took a lot of time, and ended up helping the final spot, and I am very happy that we put the time in that we did.

A few other notes I would like to mention about shooting this project:  There are a few companies that helped with this project, and it could not have been done without their help.  First off I would like to thank Katherinefor all the inspiration and help making this all happen.  She is a master of her craft and one heck of lady!!!!  I would also like to thank Hoodman for providing me the compact flash cards that I used for this project.  The super fast RAW 675X UDMA 6 Hoodman 8 GB did the trick for this shoot.  I also used a lot of gear made my RedRock Micro, thanks to the advice from Vincent.  Their gear is top of the line when it comes to HDDSLR Cameras.   I also would like to thank Canon Cameras for the ability to create such a cool project using the familiar Canon equipment.

Equipment List:

Models: (In order as they appear)